About Us
Behind the Brand
NS Hair was founded by Nnenna-Simone Kalu, a passionate entrepreneur who has been immersed in the hair extension industry for over 10 years. From crafting custom wigs in 2019 to re-entering the industry in 2021, she saw a gap—premium, natural-looking textured extensions that truly cater to Black women.
Her goal was clear: to create a brand where women could find high-quality hair that blends seamlessly with their natural textures, while celebrating the beauty of their crowns.
But NS Hair is more than just a brand—it’s a movement. The name NS HAIR not only stands for Nnenna-Simone, the visionary behind it, but also represents NS Brands, a growing beauty and self-expression empire. NS HAIR defines "The Natural Standard" in the hair industry, ensuring that textured hair is the priority—not an afterthought.
With a deep love for curly, coily, and wavy textures, NS HAIR bridges the gap between luxury and authenticity, offering premium extensions that don’t force Black women to compromise on quality, longevity, or representation. Every curl, coil, and wave is a tribute to the natural beauty of Black hair, making sure every woman feels seen, empowered, and celebrated.
The What? Why? How?
What - Setting NS HAIR Apart
✔ 100% Premium Quality – Our extensions last 3+ years with proper care, maintaining their texture, fullness, and bounce.
✔ Designed for Black Hair – Every texture is carefully sourced and crafted to blend with and enhance natural Black hair.
✔ A Collection for Every Queen – With three distinct collections, NS HAIR caters to different needs:
NS Luxe – For those who want premium, long-lasting textures with unmatched quality.
NS Essential – Perfect for everyday wear, with a balance of affordability and luxury.
NS Elite – A high-end selection made for celebrity-level, exclusive looks.
✔ Vendor Transparency – We source from trusted vendors with a focus on quality control, so you receive the best extensions every time.
✔ Texture First – Unlike mainstream brands, we prioritize textured extensions over European-straight styles, redefining beauty standards.
Why - Our Promise to You
We understand the importance of investing in quality hair, and we’re committed to ensuring that every NS HAIR customer receives extensions that are luxurious, long-lasting, and easy to maintain. Whether you’re rocking a silk press, deep waves, or coily curls, NS HAIR is here to enhance your natural beauty, not replace it.
How - Join the NS HAIR Movement
NS HAIR isn’t just about hair—it’s about community, confidence, and culture. We envision a future where textured extensions are the industry norm, not the exception. Our goal is to grow into a brand recognized for top-tier quality, fast shipping, celebrity collaborations, and a strong community of over 100,000 Black women proudly wearing their crowns.
✨ Ready to find your perfect texture? ✨
Explore our collections today and experience the luxury of NS HAIR.